I think Trader Joe's is a really good deal for post-consumer-content toilet paper and paper towels. A 6-pack of jumbo toilet paper rolls is $3.99, and it's 80% post-consumer content, 100% overall recycled. Their facial tissue could use some work, though, with only 10% post-consumer content. There are five stores in MN.
Greenpeace has a very helpful guide to buying recycled tissue products. Why is post-consumer (as opposed to pre-consumer or pre-industrial) recycled content important? Because that's all the mixed paper that you and I recycle, and using post-consumer recycled content creates a market for all that mixed paper. If anyone knows differently, please let me know.
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